Partnership Editions x Rotaro

45 CARNABY STREET

14th June to 20th August 2021

We are thrilled to present our partnership with ROTARO, the cult label fashion rental service focusing on sustainability, seamless service, curation and community. Rotaro is launching a zero-waste “Store of the Future '' in order to change the landscape of traditional retail. The store will be open from the 14th of June in the heart of London for 2 months. The curated space in Carnaby, Soho will house the most sought-after brands from Rotate, JW Anderson, House of Sunny, Stine Goya, Anouki, Material Tibilisi, Stand Studio and many more.

Rotaro makes a commitment to the planet that nothing from the store will go to landfill, packaging is biodegradable and recycled, flower installations will be replanted and furniture, and tech is rented for the store.

We are thrilled to be curating rotating exhibitions of shoppable art by emerging artists, a selection of forever artworks to be cherished and passed down for generations, following the Rotaro ethos. All artworks displayed on this page are available to visit in-store and enjoy amongst Rotaro's rentable clothing range.

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Partnership Editions x Rotaro Pop-up

"To launch the space, we have curated a group exhibition of artworks by Adriana Jaros, Alessandra Chambers, Ruby Kean, Jessica Yolanda Kaye, Zahra Holm, Emily Forgot and Laurie Maun. Tying together these works are their modernist style; these artists have created works which reference past movements such as Bauhaus with a modern and fresh take, chosen to complement Rotaro's fresh take on giving good design a continuous life" - Georgia Spray, Partnership Editions Founder

“We want to use the store as space for collaboration, inspiration and education. We want to provide a space to bring our community together, host events, panels, workshops and help our community along on their circular fashion journey. The store is about discovery, discovering new brands, exploring your personal style and learning about the exciting ways to experiment with fashion more mindfully. We’re also collaborating with our brand partners to champion them as pioneers in the circular fashion economy” - Georgie Hyatt, Co Founder of Rotaro

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