Trade Secrets
When did you decide to open your first pub? Was it something you'd been dreaming of for a while?
I have been fascinated by pubs from a young age…I began working in my family’s pub and restaurant business in Jersey as a teenager, initially as an opportunity to escape the less exciting work experience in the law and accountancy firms my father had in mind! I soon fell in love with the excitement of the industry and haven’t looked back! I worked for a pub company with pubs across the South of England as the Operations Manager for 5 years when The Pheasant Inn, Hungerford came up for sale and I jumped at the opportunity. I was 27 at the time, so fairly young but I was just so excited and thrilled to get my hands on a pub of my own that I threw everything I had into it and I’m pleased to say was able to make a huge success of it! That experience, at a young age taught me a huge amount about the world of hospitality and myself for which I am extremely grateful for. We sold the pub in January 2021 to Young’s Pub group and decided to embark on a journey in London…
Design and art play a huge part in the look of The Surprise, are your interiors at home similar in style? How did you choose the look you wanted for The Surprise?
We were fortunate enough to work with a very talented interior designer, Isabella Worsley who previously worked at Firmdale Hotels. The brief for the style of the pub was for the interiors to be really beautiful, with lots of lovely art works, but remain authentic and true to a traditional pub. We describe ourselves as ‘a country pub in the heart of London’. We also wanted guests to feel as though they were in an extension of their own home, which we hope we have managed to achieve…With regards to our home, my wife Poppy has always been very interested in interior design and together we have worked on two home renovations, one in the countryside and one that has only very recently been completed in London. I would describe our interior style as cosy and colourful with lots of textures and patterns thrown in!
You must witness a lot of pretty weird and wonderful things running a pub, what is the weirdest thing you have overheard/seen/witnessed?
You really do see it all and it’s one of the best parts of the business….When I opened my first pub, The Pheasant near Hungerford, there were so many bizarre occasions from a mouse running though the open garden door, through my feet and into a guest’s handbag to another guest losing their pet African Grey Parrot leading to multiple search parties and my friends giving me the nickname Basil, (as in Basil Fawlty)!
Who would be invited to your dream dinner party to serve at the pub? (living or dead!)
George Orwell, whose book “Down and Out in London and Paris" is one of my favourites and includes a brilliant account of working in a kitchen in Paris in the 1920s. Some things have changed but worryingly not all! Orwell’s views on the society and culture wars of today would be fascinating to hear!
How does the art you've chosen for The Surprise affect the space? Does it support a certain theme, or create a particular atmosphere?
There are a lot of art works in The Surprise, covering much of the wall space which we feel adds to the pub’s charm and cosiness. Isabella has been very clever in sourcing art works from all over: antique markets, Instagram, bespoke commissions, limited edition prints etc. which has made for a diverse and quirky collection of art works. We often overhear / see guests admiring the art works around the pub and have even had requests from guests to buy the art which is very flattering…So the art works definitely do create a talking point which is great.
What would your ideal next project be?
A second London pub will be coming to Notting Hill soon! One day, our dream would be to open a townhouse hotel…Watch this space!
What is your recipe for a successful pub?
A beautiful, interesting but comfortable interior, top quality produce and a warm and friendly team. It doesn’t have to be complicated!
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