In her debut book, How to Start an Art Collection, our founder Georgia acts as a personal art advisor to the reader, stripping away the pretension and teaching you how to cast aside the hang-ups that have held you back from starting your own collection.
This edit highlights artworks by artists featured in its pages with a few specific examples from Georgia’s own art collection and a bit of back story about what drew her to collecting the works she own.
“Art often tries to capture something you can’t put into words. That will always be something deeply personal and hopefully quite immediate – a chemical reaction between your eyes and your brain.
Georgia’s fresh take proves that you don't need a million-pound budget or an academic background to build a collection that matters. Instead, she teaches you how to untap your unique personal style, prioritizing self-expression over price tags and emotional connection over investment value.
Get your copy of the book How to Start an Art Collection, and discover pieces by the most exciting emerging talent below.
In her debut book, How to Start an Art Collection, our founder Georgia acts as a personal art advisor to the reader, stripping away the pretension and teaching you how to cast aside the hang-ups that have held you back from starting your own collection.
This edit highlights artworks by artists featured in its pages with a few specific examples from Georgia’s own art collection and a bit of back story about what drew her to collecting the works she own.
“Art often tries to capture something you can’t put into words. That will always be something deeply personal and hopefully quite immediate – a chemical reaction between your eyes and your brain.
Georgia’s fresh take proves that you don't need a million-pound budget or an academic background to build a collection that matters. Instead, she teaches you how to untap your unique personal style, prioritizing self-expression over price tags and emotional connection over investment value.
Get your copy of the book How to Start an Art Collection, and discover pieces by the most exciting emerging talent below.
"I love the idea that Ines’s work creates a full circle starting with a sculpture and moving through different lives as a photograph, a print and then ending up as a sculpture again. Her work shows that art is not fixed, and it does not need to follow rules."
"Remember: Art often tries to capture something you can’t put into words, and these specialised terms shouldn’t inform your own experience of the art itself. That will always be something deeply personal and hopefully quite immediate – a chemical reaction between your eyes and your brain."
"Katarina has always been fascinated by and deeply connected to the natural world. Her work uses gestural mark-making and deep earthy tones to capture her experience of natural phenomena that amaze and move her, like the highly decorative and diverse patterns that can be found on shells or the awe-inspiring murmuration of birds."
"While Ann-Marie’s work is deeply personal, her work has a healing effect on the viewer too. The works feel deeply human in their imperfection."
"To Sophie, her paintings may unpack childhood memories, recipes, rituals, traditions, social anxieties and friendships. While specific experiences act as catalysts to the painting, these are also very universal subjects, and so we are sucked in – connected by what we want to see, what we can relate to."
"The meditative state and calmness she finds in painting is what comes across in her work, and while she loves to play with different subjects and techniques, it’s this innate feeling of peace and calm that radiates through each piece."
"Lily’s portraits immediately blew me away. They’re often self-portraits, wrapped up in symbolism, immediately drawing me in and inviting me to question what’s at play."
"I love the way that Nathalie pushes the boundaries of what we may expect from textile works. Despite their soft appearance, they are extremely heavy-hitting."
"Sophie has used chalk pastel on a very rugged piece of pulp paper with lovely torn edges and texture, and you can just picture her at work painting it when you look at it, it’s so full of life and energy."
LEVEL GROUND
2026
